Why I Won’t Apologize for Writing Sponsored Content

I was on the fence about writing this post, but a few people urged me to write it and I knew that it would help my mind to be clear of my thoughts. So, here it goes…

I started a blog back in 2008 called “From Skirts to Skillets” and it was a way for me to process my creative energy since I practiced medicine day in and out. I always loved creating projects with my mother growing up and the creative part of my brain needed to be stimulated. I loved putting together outfits and content for “From Skirts to Skillets” and I never made any money from it. I would post 1-2 times a week (if that) and only post when I had time in between my hospital shifts. 

One day, after realizing that blogging could also be cut throat, I decided to delete my blog. I only wanted it to be a positive way of channeling my creative energy and if it couldn’t be, then I wanted to find another way. However, after chatting with a good friend of mine, I realized that maybe I jumped the gun and needed to bring my blog back to life. I really did love it and wanted to recreate it. That is when “Sparkling Footsteps” was born. My husband, to this day, still makes fun of the name. Thanks Ry 😉 

After years of being “Sparkling Footsteps”, I started to get offered free product. Now, that’s pretty cool, getting product to style and featuring it on my blog for free! I was so excited that all of my creative work for years was finally getting somewhere! At that time, I would feature a few products a month within my outfits and I thought it was the greatest thing ever – and it was! 

After about 4-5 years, I was able to make a little bit of cash with my blog. Maybe $100-$250 a month and I was ecstatic. After 5 years of hard work, I had some money to show for it too! Each year I was able to make a bit more every month and slowly but surely I began to think that I could possibly do this as a second career! I switched from mainly fashion to purely motherhood since I felt like I could relate to that so much more now. I also just like to post whatever is on my mind, so I usually go with that.

Why I Won't Apologize for Writing Sponsored Content

Image by Victoria Gloria

This year, 2016, was a big year for me as a blogger. I went from “Sparkling Footsteps” to “Lynzy & Co.” and made some huge changes along the way. I am so proud of what I have been able to create in this space and the only thing I EVER hope to achieve is to help another mother. Whether its one mom or 200 moms, this space is meant to be helpful to you.

What sparked this post is that I have had an influx of emails and messages that comment upon my “sponsored content”, so I felt in my heart that I needed to address it. It weighs heavily on me when people poke at my integrity and are misunderstanding my goals for this blog. So I wanted to pour my heart into this post and talk about what brought me to this point and why I do what I do.

First, let me ask you this…

If someone said to you, “you can do what you’re already doing for work and we will pay you $10 extra an hour”, Would you do it? 

In the American work force, this is called “a raise” and most of you would be ecstatic to be offered one. Right?

When I had brands start to reach out to “sponsor” my content, I cried because I was so happy. People were starting to find my work and like it! I couldn’t believe it, honestly I really couldn’t. The fact that I get to write about whatever I want and be paid by having it sponsored, was a dream come true! I considered all of this as a “raise” and this whole year has been nothing short of a dream. 

Whenever I create sponsored content, I always try to be as organic and true to myself as possible. I only work with brands that are a good fit for “Lynzy and Co.” and I try to create topics that will be interesting to you and that will appeal and help others. It deeply hurts me when people send along emails stating that they will no longer read my blog because I post sponsored content. 

I need to make money too. I need to feed my children too. I need to pay my electricity bill too. I need to save for my children’s college education TOO. 

So when someone says to me, “I hate that you post sponsored content”, it confuses me. You go to work too, right? You need to pay your bills, right?

So even though I originally created this space purely for a creative outlet, I feel so incredibly blessed beyond words to be able to make income from it as well. To those of you that have continued to support me over the years, months, weeks, I am so grateful to you and I sincerely hope that I have been able to help you in some way. My content is meant to inspire and help others and for those of you that do see that, thank you. Thank you for your kind words of encouragement on a daily basis. Thank you for reading this space that I put a lot of my heart into. I deeply appreciate your support

53 Comments

  1. Bethanie
    December 13, 2016 / 11:21 am

    LOVE THIS!!

    • December 13, 2016 / 3:22 pm

      Thanks Bethanie!!! <3

  2. December 13, 2016 / 11:44 am

    I will always be here to support and read your blog, friend! I have always appreciated your blog posts and willingness to help other moms. You do this in such a natural and pleasing way. You are doing a great job! Please don’t let anyone tell you differently. I hope these people who have nothing better to do with their lives find something positive to do with it. The world doesn’t need anymore negativity.

    <3 Britt

    • December 13, 2016 / 3:23 pm

      Thank you Britt! You have always been such a huge support and I truly appreciate it!!

  3. December 13, 2016 / 12:11 pm

    Bravo! Do people just think these articles appear magically? No, they take time and effort. The people who write articles for news outlets like NY Times are PAID, through their corporation who makes money from … guess what … advertisers! Why do readers expect it to be different with blogger websites?

    • December 13, 2016 / 3:24 pm

      YES to this Mindy!!!!

  4. December 13, 2016 / 12:47 pm

    I LOVE this. SO well said!

    • December 13, 2016 / 3:24 pm

      Thank you!!! <3

  5. December 13, 2016 / 1:03 pm

    Absolutely no need to explain, girl! You have a wonderful blog and a knack for writing. Your sponsored content doesn’t read like an ad and the posts are always about something interesting. WHO CARES if it’s sponsored as long as it’s relatable and you’re learning something from it? Personally, I enjoy every thing you post. Half the time I can’t even tell it’s sponsored because you do it that well. Keep on doing you!

    • December 13, 2016 / 3:25 pm

      Thank you SO much Brooke. I really appreciate your words and support more than you will ever know! 🙂

  6. Camille Gabel
    December 13, 2016 / 1:22 pm

    It’s awesome that instead of charging a membership for all of your amazing posts and articles, you can find a brand to cover that cost and us, your readers, get it all for FREE!

    • December 13, 2016 / 3:25 pm

      YESSS!!!!

  7. gturn62
    December 13, 2016 / 2:18 pm

    Thank you for this post! I’m not a blogger and I’m not a mom, but I’ve been reading your blog since before you had your babies, and it infuriates me when people make snarky comments about sponsored posts. Bloggers work hard to continuously come up with interesting content, so why shouldn’t they be paid for their hard work? If you follow a blogger long enough, you will be able to discern which ones are just looking for a paycheck and which ones are sharing what they truly love. I’ve never questioned any of your sponsored posts. You write so well that it’s barely even noticeable. Keep doing what you do! And, if they’ll pay you, let ’em!!! Your loyal followers will keep reading. We get it! 😊

    • December 13, 2016 / 3:26 pm

      THANK YOU so much for taking the time to write this. It truly means SO much to me that you feel this way. Thanks for reading and being so kind!!

  8. Sara Colodner
    December 13, 2016 / 2:33 pm

    Preach. It’s insane that people think you should create content for their entertainment for free. Literally blows my mind.
    Sara

    • December 13, 2016 / 3:27 pm

      Right?!?

  9. December 13, 2016 / 2:39 pm

    This is an incredible post! Thank you for sharing and keep up the good work <3 XO Kara

    • December 13, 2016 / 3:27 pm

      Thank you Kara!!

  10. December 13, 2016 / 2:47 pm

    Bravo!! I make no apologies for sponsored content or affiliate relationships. We should get paid for our influence!

    • December 13, 2016 / 3:27 pm

      YES Deb!!

  11. December 13, 2016 / 2:47 pm

    Amen sister! As I tell friends and followers.. you enjoy Gracefully Sassy correct? Then please continue to make your purchases through those affiliate links so that I am able to continuing giving you amazing content that you enjoy. The same goes for sponsorship, you want to know about what amazing new boutique is right around the corner from you, where you can snag that perfect picture day outfit.. well this sponsored post just gave you all of that FYI that you indulged on. People and their judgyness are too much for me.

    • December 13, 2016 / 3:28 pm

      Well said Sarah!!

  12. December 13, 2016 / 2:55 pm

    Yes yes yes a hundert times yes sweet friend!!! You are an inspiration, keep doing what makes you happy and works for YOU! That’s all that matters here! Xoxo

    • December 13, 2016 / 3:28 pm

      Thanks girl! <3

  13. December 13, 2016 / 3:03 pm

    Lynzy, you know that I deeply adore you and have turned to you for so many of my blogging questions. The thing that people do not understand is that EVERY picture requires work, very blog post requires time, and every collaboration requires creativity. Those who are showing you hate, or showing any blogger hate for that matter, are hypocritical and envious because who wouldn’t want to get paid for doing what they love? You’ve been tried and true and I hope that you know that we love, understand, and support you in every way. Do you mama. Love you!

    • December 13, 2016 / 3:29 pm

      Aww! Kim, I love you so much!! So happy to have found a gem like you through this whole process. Your support means the world to me!

  14. December 13, 2016 / 3:19 pm

    I love this Lynzy! You shouldn’t have to explain yourself, but you did it fantastically.

    • December 13, 2016 / 3:30 pm

      Thanks Jessica! 🙂

  15. December 13, 2016 / 3:29 pm

    Thank you for putting into words what most of us as moms and bloggers feel! You are awesome!

    • December 13, 2016 / 3:30 pm

      Thanks so much Ashlee!!

  16. December 13, 2016 / 3:47 pm

    i think it’s absolutely wonderful the creativity you so OBVIOUSLY put into the content your blog posts and it’s even better that they can benefit your family, as well!! i can’t believe people would go to the trouble to communicate negativity toward you. that’s just sad on their part. you’re inspirational, lady!!

  17. December 13, 2016 / 4:15 pm

    Amen lady!!! If people had the opportunity to write and get paid for it, I’m sure they would too. So glad to have met wonderful ladies like you in the process 🙂

  18. December 13, 2016 / 4:17 pm

    You nailed it, and I feel the EXACT same way! Keep doing what you are doing and being amazing! I love ya girl!!!!

  19. December 13, 2016 / 4:29 pm

    yesssss girl! Appreciate your honesty because working in an industry that doesn’t come with a rule book or code of conduct is hard to navigate and you always have to do what feels right in your gut! Rock on mama, you’re doing an amazing job!

  20. December 13, 2016 / 4:45 pm

    The one thing I always think about when I get comments about sponsored posts is “I wish they could see how many opportunities I turn down”— because it’s about 85-90%. The amount of work that goes into a sponsored post is tremendous and so when I choose which brands I work with, it has to be a fit for me and my readers. You do such a wonderful job creating content around a brand that feels natural and I appreciate that.

    The truth is that you can’t please everyone. There will always be naysayers but so many of us, bloggers and readers support you and love your content.

    Blogging can be disheartening but it’s also one of the most fun “hobbies” I’ve ever had and I’m proud of our community and how it has grown.

  21. Christine
    December 13, 2016 / 4:45 pm

    Oh, for God’s sake, do you not think that you’re overreacting? Like honestly, what do you care what anonymous strangers think of what you’re doing with your blog? Concern yourself with what your kids and your husband and your friends IN REAL LIFE think and don’t become so affected by what people who don’t know you, write to you that you end up having to post weepy snaps. If you’re really that upset by what strangers and write to you, then DON’T READ IT. Seriously – just don’t read it!!! Your girls and your husband and your family and friends think you’re doing a great job – so focus on that. Don’t spend any time getting upset over stuff like this. It’s pretty simple – if you don’t read it, you won’t get upset. So don’t read it.

    Merry Christmas. Do what makes you happy and ignore the rest. Just ignore it.

  22. December 13, 2016 / 5:29 pm

    I absolutely love this post! I’ve been feeling really guilty lately about the amount of sponsored work I have been taking on, and making a valid effort to to tie unsponsored content in with it to please my readers, but the truth of the matter is, sponsored posts pay the bills, and if anyone else was offered the same opportunity, they would likely take it as well! Thank you for this. I won’t apologize either!!!

  23. December 13, 2016 / 7:22 pm

    YES! This is so good.

  24. Stacy
    December 14, 2016 / 3:42 am

    Hi there,
    I love your blog so much! I have two children and worked with my first and now I’m a stay at home mom…and although I love being home, sometimes if can feel a it lonely. So reading your blog, following you on instagram etc has been great bc I can really relate! Forget those nasty people who have noting better to do but complain and realize that even though you haven’t met most of us face to face…we are your friends! Thanksnfor the awesome blog and putting yourself out there! You are appreciated more than you know!

    • Stacy
      December 14, 2016 / 3:44 am

      Ps I’m writing this at 2:30 in the am bc my 10 month old has the flu…so please forgive the typos lol

  25. Kelley
    December 14, 2016 / 4:51 am

    I’m so glad you wrote this post, hopefully it helped you feel better and the weight of those negative comments and emails to you about sponsored content has lessen. I think it is wonderful that you get to do something you really enjoy while also being able to provide for yourself and your family. If only those ones with the negative comments realized how lucky they would be if they could do something they love and provide for their families as well.
    I love your blog, your snaps, late night nursing feeds, and IG. They all provide such great support and information for moms 🙂
    Happy Holidays!

  26. Christine Finlayson
    December 14, 2016 / 7:25 am

    Love this! You shouldn’t have to apologize! You’ve earned it!

  27. December 14, 2016 / 8:19 am

    This is inspiring! Thank you for sharing!!

  28. Kait Kwan
    December 14, 2016 / 10:33 am

    I’ve never understood why bloggers get crap for making money or having sponsored content. You add value to my life with your content! You work hard and this is your job. It’s insulting to think you shouldn’t be paid for your work. I cannot even imagine if I went into work every day as a brand manager and 1. Didn’t get paid 2. Got insulted for being creating content for a brand that did pay me..it makes no sense if you apply it to any other career. I honestly think the criticism comes from a place of unhappiness and jealousy. People think that you just get free stuff and huge paychecks for something so “easy”, when in fact, it is extremely difficult to build content like this and make it look effortless. Let alone with your girls there with you all day as well!You are a creative entrepreneur who essentially gets paid because you market a product in a real life, beautiful, creative, and organic way. I found your blog this year through latenightursing feed while nursing my newborn last winter and feeling so overwhelmed by new motherhood. This space has given me a lot of inspiration and encouragement this year. Keep on doing what you’re doing!

  29. December 14, 2016 / 10:37 am

    Lynzy! GIRL! You do YOU! (and your family!) Seriously. I have a huge love for your blog and this space and my dream is also to inspire other mamas!!! Thanks for writing this. Love you, Lady!!
    -ashley glass

  30. December 14, 2016 / 11:51 am

    Love this article and love all the comments! Bookmarking this for future inspiration anytime I need the reminder. 🙂

  31. December 14, 2016 / 2:03 pm

    Thanks for sharing this!! I feel the exact same way. Perfectly said and so right on!!

  32. December 14, 2016 / 2:34 pm

    One thing I have learnt in my few years of blogging, haters will hate and you don’t owe anyone an explanation on why you do sponsored posts I certainly dont. If they want to go hun they will go if not sponsored content it wil be something else. This is my first time here but I just had to send some love from blogger to blogger, keep doing you we all have mouths to feed and if our passions helps with that I say why not.

  33. Jess R
    December 14, 2016 / 8:47 pm

    I’ve been reading your blog for about a year. And I think you’re great. But really I want to comment to write: why do those people have to be so rude???? If they don’t want to read a post, don’t read it! Why do they feel like the veil of the internet paves the way for rudeness. I like your content, but most of all I love your snapchat. 😉

  34. December 15, 2016 / 12:47 pm

    Thanks for your vulnerability and transparency Lynzy! As a new blogger who’s just now starting to get sponsorships, this has been weighting me a lot. I appreciate you writing this and standing up for us all. You’re an inspiration sis!

  35. Katie
    December 30, 2016 / 3:16 pm

    I think everyone has a right to do what they want to do. You want to get paid for your hard work. Some readers don’t want to read that content. You have the right to get paid and they have the right not to like it. C’est la vie. I think there is something beautiful about doing something for the pure joy. When money gets involved, I think the purity gets questioned. But if I was putting hard work into a blog, I would want compensation as well. Haters gonna hate. You do you.

  36. October 19, 2017 / 2:15 pm

    Love you lynzy! Your blog, and you, are amazing. It is so evident through all your posts that you just want to help other moms and share what you love. I’m so happy for you that you can make some extra income with your blog and I think you deserve that completely. It’s so evident how much work you put into it. I’m not sure why someone would stop following you for having sponsored posts but as you said, we all need to make money and support our families and this blogging gig can be a ton of work! Keep being you friend!!!!

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