Why You Should Use a Sulfate Free Shampoo

-I’m sharing #Aveeno®advocates in my life as a sponsored series for Socialstars™

Hair Care 101 for Moms and Toddlers

When Liv was born she had these tiny little curls on top of her head and I thought for sure that it was a fluke and that she would end up with straight hair like mine. However, the older she gets, the more the curls appear! She has these ringlets at the bottom of her hair and they are quite possible the cutest thing ever. On the flip side, they can be a bit of a maintenance issue since they get knotted and she very much dislikes when I brush the snarls out of her hair. When it comes to my hair – post babies- I cringe thinking of what it’s like now compared to years ago. My hair has always been thick (which is a blessing) but it dries out very easily and has been falling out in clumps. I am sure the hormones from breastfeeding don’t help….Anyways, I digress. I am here to talk to you today about sulfate-free shampoo and conditioner!

Hair Care 101 for Moms and Toddlers

My hairdresser told me to always buy sulfate-free shampoo and conditioner and I was never able to find that unless I ordered it in the hair salon and paid $$$. However, I just discovered that Aveeno has a sulfate free shampoo and conditioner and this makes this mama VERY happy. Did you know that over 90% of shampoos contain sulfate? Yup. I bet yours does too!

WHY though? Why sulfate free? 

Sulfates are great for cleansing and removing dirt and grime, however, they will most likely dry out your hair causing it to break and leaving you with split ends. For me, this is a huge deal since postpartum hair is already a nightmare with the loss of strands and dryness. On top of that, sulfates can also strip your hair color. So, if you are someone who likes getting highlights or your hair dyed, you will want to make sure that you are using a sulfate free shampoo and conditioner! 

Do you need more reasons to buy sulfate free? Here are two more…

Sulfates will clog your pores

Cause worsening conditions such as dandruff and eczema

Hair Care 101 for Moms and Toddlers

Why so expensive?!

When these sulfate free shampoos and conditioners started coming out – they were all very pricey. Like anything in life, quality is always more expensive. This is why I was so excited when I saw that Aveeno was introducing a line of sulfate free that was affordable!

Hair Care 101 for Moms and Toddlers

Hair Care 101 for Moms and Toddlers

Another little fact that I found to be very interesting….

The American Journal of Toxicology Studies concluded that a concentration of 10% – 30% Sodium Lauryl Sulfate (SLS) can corrode the scalp and damage hair follicles, thus slowing hair growth, by as much as 8 times the normal rate of growth.

For a mama that is postpartum with countless amounts of falling strands each day, this is a huge problem!

Hair Care 101 for Moms and Toddlers

Hair Care 101 for Moms and Toddlers

The reality is that you always have to do your research when it comes to new products. I know that I was naive to sulfates before my hairdresser told me about them. 

Hair Care 101 for Moms and Toddlers

Hair Care 101 for Moms and Toddlers

I just had to include some of these photographs of little Liv. My little adventurer 🙂 

Hair Care 101 for Moms and Toddlers

Thank you so much to Aveeno for sponsoring today’s content!


  1. July 16, 2016 / 9:43 pm

    So glad you posted this! My hair is so dry due to my shampoo. I have natural curly hair and all my kids have straight hair. My hair is dry, so dry in fact that it soaks up moisture. I will trying this Avenno shampoo/conditioner next!

  2. July 18, 2016 / 10:27 am

    Yes!! I started paying attention to the kind of shampoo I was using last year, and it has made such a big difference!

  3. July 18, 2016 / 7:03 pm

    On my list to true! I’m always looking for more solutions for my dry hair!

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